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9 months ago

Senior Digital Marketing Executive

315 OUTRAM ROAD TAN BOON LIAT BUILDING SINGAPORE 169074
senior level
marketing/pr
permanent or full time
digital/online marketing executive/manager
9 months ago

personal development benefits

1

Responsibilities Planning and delivery of a customer relationship strategy (in collaboration with the Marketing Manager and other stakeholders). This includes the retention and acquisition of new customers, contact frequency, customer journeys and database segmentation for targeted campaigns and programmes. Proactively manage the analysis of data, the design of reporting models and dashboard functionalities to support customer relationship building, sales development and data-driven insights. Assist in the formulation of the overall digital marketing strategy. Create and manage content marketing and social media strategies. This includes copy writing, video content for digital marketing purposes. Work with performance-based agency to launch optimized online adverts through Google Adwords, Facebook etc. to increase brand and promotions awareness, and drive store traffic. Be actively involved in SEO efforts. Device creative digital campaigns to drive store visits. Measure performance and prepare reports for digital marketing efforts using a variety of analytics including Google. Provide analytics, insights and improvement actions for all digital channels such as social, website, email marketing and display ads Research new and innovative online marketing techniques for the company to adopt. Requirement: Experience in analyzing data and delivering insights and opportunities to grow the business. Experience in CRM and a good understanding of customer journey creation. Degree or diploma holder, with a minimum of 4 years digital marketing experience. A go-getter and creative individual. Able to multi-task effectively in a fast-paced environment. Good interpersonal skills. Excellent written communication.

qualifications: N.A

work experience level: senior level

must-have skills: CUSTOMER SERVICE, TEAMWORK, POSITIVE MINDSET, GO-GETTER

nice to have skills: ABILITY TO WORK UNDER PRESSURE AND INDEPENDENTLY

Harvey Norman (PERTAMA MERCHANDISING PTE LTD)

Harvey Norman is an established international retailer in Electronics, Computers, and Furniture & Bedding with prominent international presence in Australia, New Zealand, Ireland, North Ireland, Slovenia, Croatia, Malaysia and Singapore.

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