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Head Of Marketing

10 RAEBURN PARK SINGAPORE 088702
senior level
marketing/pr
permanent or full time
marketing manager/director

flexible work hours

health & wellness benefits

training opportunities

personal development benefits

1

Role Overview: To serve as a dynamic leader in the Porcelain Executive Committee to spearhead high-level strategic marketing and communication plans across all markets and various business units to drive overall performance and growth. It is critical for the position to constantly keep abreast of market trends, understand business strategy, develop and execute impactful campaigns. Adept with multi-tasking, this position requires setting comprehensive goals for your team and assimilating information across all departments and its stakeholders so that there is strong internal alignment. The ability to plan for strategic long-term growth whilst meeting short term targets is critical to the success of this role. This leader is also expected to be data-driven, analytical and creative with a strong communication skills and command of the English language. This position leads the marketing team in setting comprehensive goals and developing impactful marketing and branding strategies throughout all markets to improve overall performance and growth. You will be working with the General Manager and the management team to develop new brands and drive regional expansion. Responsibilities & Duties: Overall Marketing • Setup Marketing goals, systems and processes to achieve Revenue, Recruitment and Retention goals for Spa and Skincare business • Manage the marketing team and other internal stakeholders to align to the business strategy • Provide marketing strategies and campaign (including but not limited to creative, pricing and promotions) • Review and oversee the distribution channel management • Create annual marketing plan, sales forecasts and budget that is in line with business strategy • Plan and coordinate marketing campaigns (brand-level, product launch, etc.) for both offline and online channels • Oversee media buying strategies and manage digital marketing agencies • Guide the social media team to implement and communicate • Ensure Porcelain’s brand message is strong and consistent across all channels and marketing touchpoints • Close collaboration with sales department to develop pricing and promotional strategies to support sales and lead gen effort • Forecast and plan/review and report on performance of all marketing activities and campaigns and assess against goals and budgets • Provide Reporting and Analysis including gathering of market intelligence and researches to gain customer insights Community Building and Brand Management • Build and nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs • Develop a month-on-month strategic engagement plan for key media and influencers both on and offline • Coordinate with internal stakeholders to prepare communication briefs and materials (press release, visuals, decks, etc.) on the product/event/promotion to relevant media • Monitor media and prepare monthly PR clipping reports including social mentions, blog / video reviews, assessment of impressions / reach and approximate value of earned media Public Relations and Partnerships • Nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs • Nurture a strong network of brand or individual partnerships to amplify brand reputation, enhance customer reach and generate sales Job Requirements: • Min. 7 years of marketing experience • Min. 3 years of people management • 360 Marketing background (experience in digital marketing such as social media, content and paid marketing will be advantageous) • A strong background in communications and branding • Experience in retail or beauty industry • Degree holder • Data driven approach, entrepreneurial spirit and growth mindset • Experience in creating and leading high-impact meaningful integrated marketing campaigns • Demonstrated capacity for developing and understanding strategy, driving strategic alignment with stakeholders, and inspiring teams to achieve common goals

qualifications: N.A

work experience level: senior level

must-have skills: TEAM/PEOPLE MANAGEMENT, MARKETING 360, COMMUNITY BUILDING AND BRAND MANAGEMENT, PR AND PARTNERSHIPS

nice to have skills:

Porcelain Pte Ltd

Porcelain is a cult-premium skincare brand from Singapore founded by veteran aesthetician, Jenny and her daughter, Pauline with the vision to marry craftsmanship and technology to create the future of skincare. Guided by its key philosophy of achieving healthy skin from within, Porcelain Spa and Porcelain Skincare (its product range) has won more than 80 awards since its inception in 2009. Porcelain has been featured on Forbes, BBC, the Louis Vuitton City guide and won Best Beauty Spa in Asia (WLSA) for 8 consecutive years. An industry trailblazer, they own and operate three upscale spas including Singapore’s first smart-spa x wellness café concept store at Paragon Orchard. A digital pioneer, they are highly tech-enabled. One product being a proprietary mobile app which tracks a client’s skincare journey and offers personalized prescriptions. Through their uncompromising standards in products and service, Porcelain aims to be a lifelong beauty partner that journeys with every individual through the evolution of their skin.

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